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| 2. “Just Do It” – Nike’s famous tagline was first used in a 1988 billboard ad featuring a photo of runner Gary Gilmore. It has since become synonymous with the brand. |
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| 3. “The Marlboro Man” – this long-running campaign featuring a rugged cowboy became one of the most recognizable and successful ad campaigns in history, helping to turn Marlboro into the best-selling cigarette brand in the world. |
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| 4. “Got Milk?” – this iconic ad campaign, launched in 1993, featured celebrities with milk mustaches and helped to increase milk consumption in the United States. |
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| 5. “Think Small” – Volkswagen’s 1959 ad campaign, featuring a small car with the headline “Lemon,” helped to establish the brand as a symbol of innovation and quality. |
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| 6. “Here’s to the Crazy Ones” – Apple’s famous “Think Different” campaign, launched in 1997, featured images of iconic figures like Albert Einstein and Gandhi and positioned Apple as a company that celebrated individuality and creativity. |
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| 7. “Where’s the Beef?” – Wendy’s 1984 ad campaign featuring Clara Peller helped to boost sales and solidify the brand’s reputation for serving quality, fresh beef. |
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| 8. “It’s the Real Thing” – Coca-Cola’s 1971 ad campaign featuring the jingle “I’d Like to Buy the World a Coke” became one of the most popular and enduring commercials of all time. |
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| 9. “Diamonds are Forever” – De Beers’ 1948 ad campaign helped to establish diamonds as the ultimate symbol of love and luxury, making the slogan synonymous with the brand. |
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| 10. “Believe in Better” – British telecommunications company Sky’s billboard campaign featuring employees promising to deliver a better service helped to build trust and loyalty with customers. |